Digital Marketing Executive

Up to £27,000

Redditch

A Digital Marketing role with autonomy in a corporate yet relaxed environment, you will be reporting into the Head of Marketing, creating impact for the companies digital marketing activity. This is to drive the lead generation through effective digital marketing channels. Providing solid experience in a digital marketing role gained ideally within a B2B environment.

 

The Role of the Digital Marketing Executive

Developing and increasing customer engagement, lead generation and digital presence. Using multiple digital channels. This role provides a unique opportunity to be part of shaping the business’ digital landscape, structure and future. It requires an ambitious, hard-working individual who can think strategically yet is prepared to roll their sleeves up and work hands-on day-to-day.

 

Key responsibilities of the Digital Marketing Executive

 

  • Digital campaigns across multi channels
  • Development of content and uploading of content
  • CMS experience is essential in this role
  • SEO management this will be through the agencies but you will be responsible for reporting and management of these campaigns
  • Plan and manage social media platforms, including strategy and analytics
  • Prepare accurate reports on marketing campaigns overall performance
  • Manage the website content, including keywords and analytics
  • Co-ordinate with suppliers and agencies to assist with an interactive website
  • Development of lead generation with marketing activity
  • Analysis of the campaign activity, reporting back to line management
  • Email campaign management, monitoring and analysing results
  • Responsible for customer journey throughout the campaigns
  • Google analytics
  • Working on integrated marketing campaigns that support business objectives

 

Requirements of the Digital Marketing Executive

  • Current or recent experience in a pure digital marketing role ideally within a B2B environment.
  • Digital marketing experience should ideally include email marketing, website management, PPC, social media etc
  • Experience in digital marketing gained in the financial services and/or insurance sector would be an advantage
  • Solid experience in producing and implementing multi-channel campaigns
  • Experience with web design and UX would be desirable

 

ID Number:  895934

 

TMRG Marketing Recruitment is part of TMRGroup

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