Digital Content Manager

Up to £35,000

Redditch

You will be working alongside the wider corporate marketing team and be responsible for the distribution and measurement of content for the business. Developing a strong content strategy alongside strong digital channel distribution with a focus on engagement, awareness and lead gen will be key. The role will be analytical in nature, as you will be stepping into a test and learn environment, continually optimizing content campaigns.

Key responsibilities of the Content & PR Manager

  • Ensure all campaigns launch online on time, on brief and within brand guidelines
  • Assist external digital agency to manage SEO updates
  • Produce high-quality content including written, graphic and moving image, to engage with and influence target audiences for various social media platforms, press releases, thought leadership articles, white papers, newsletters
  • You will be technical in nature (HTML, CSS) as you will be working very closely with development teams
  • Analyze data from Google Analytics
  • Understand the value of content, and be digitally focused when it comes to measuring web/online analytics through Google Analytics and managing content via CMS tools
  • Provide data for weekly and monthly reports
  • Create content for the company website ensuring content on the website stays up to date and relevant.
  • Research, plan and create a detailed schedule of activity for each campaign (including PR/content/social media plans)
  • Use SEO or targeting keywords to identify topics for content opportunities which resonate with the target audience and optimize content
  • Work with the wider marketing team to develop an editorial calendar that takes account of hot topics for the audience that aligns with short and long-term marketing targets.
  • Populate, edit and update multilingual content using CMS interface and HTML
  • Conduct ongoing QA of templates, processes, and platforms, and works to help advance email marketing capabilities

Requirements of the Content & PR Manager

  • Experience in B2B marketing gained in the financial services or Professional services
  • Creating engaging content
  • SEO experience
  • Strong digital knowledge

ID Number: 895956

TMRG Marketing Recruitment is part of TMRGroup

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